Straw goat - Yulebrew

This is a personal project I did as an homage to one of the greatest softdrinks there is; the swedish ”Julmust”.

Julmust, or directly translated; ”Christmas sap”, is a beverage mostly consumed during Christmas in Sweden. The concept is inspired by the idea to tell the rest of the world about this beverage, and to have this product and packaging, work as a gift or souvenir from Sweden.

The visual approach is inspired by the creator of the beverage´s background as a chemist, and an old norse symbol connected to christmas, the straw goat (yule goat). This symbol/ornament´s origin dates back a long time in pagan nordic christmas traditions and suits well as the symbol, to empahsize the originality and unique values of this beverage and nordic traditions.